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Sobjective Association is glad to inform you that the Section “Tolerance” of the Project Coscienze Creative – Creative Consciences – wil be entitled to Michael Jackson. Besides that, in his honour, this Section contains a Special Contest dedicated to his fans and to the ones who really got to know him, to finally tell the truth using the same media that casted a shadow on his integrity.

“Michael Jackson has been a unique artist but, first of all, a person that with great humility and simplicity listened to the world with his heart and decided to dedicate his life to humanitary work to give voice to the children, to our planet Hearth and to helpless, sufferinf and discriminated people. Nevertheless, irony of fate, the spokeman of tolerance, was himself a victim of intolerance, ignorance and injustice. A mediatic conspiracy that made it hard and somitimes impossible to kow the truth about him. This is the reason for the contest. We would like to use the same language that media and advertising use, to tell now the truth. Is it too late? I asked the same question to myself but observing what is happening around the world after his death, in his honour, I told myself that it is never too late to tell the truth, do justice and promote good actions.”

Carmen Fiore
President of Sobjective

Special Contest T4T&J Tribute 4 Tolerance & Justice

Randy Jackson answered me on Twitter:
“My brother doesen’t have a voice anymore… we must fight & speak for him.“

Michael Jackson T4T&J is a real non-conventional advertising campaign on Michael Jackson with the aim of bringing more awareness, to inform common people who heard rumors, who does not know what to believe and have been influenced by the media circus and left with many doubts.

A big mediatic work is needed to change the global social awareness. Sobjective invites all the fans and those who esteem and knew him, to create advertising campaigns: spots, radio, press or short novel, developing one or more topics of the ones listed below. The developped creativity will be part of the Project Coscienze Creative – Creative Cosciences – with its conventional and non-conventionale media: audio, video, press, press agency and events in order to obtain a positive mediatic effect.

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Topics of the Contest – Click here

Innocence. Uproot the doubt insinuated by the media.

Humanitary work. He has done a lot and we can do more.

Skin, Nose and moonshines. The truth on trash gossip.

Unjust death. And what about justice for his death?

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We are open to collaborate with other affiliations or people that pursue the same purpose.